Heather Bell Adams, Nina de Gramont, J.G. Hetherton, Donna Everhart, Leah Weiss Complete Lineup at Sold-Out Event HAMPSTEAD, N.C. – Local Author David Dean joined five fellow southern writers Saturday, March 11 at the 2023 Feast of Authors Luncheon sponsored by Quarter Moon Bookstore of Topsail Beach. The sold-out event held at Nineteen Restaurant featured presentations, Q&A, and book signings by Dean and Leah Weiss, Donna Everhart, J.G. Hetherton, Heather Bell Adams, and Nina de Gramont. "The camaraderie and networking with such a great group of authors was amazing, as were the many conversations with the wonderful readers who we got the opportunity to visit with," Dean said. During his presentation, Dean discussed the genesis behind writing OBX, his action-packed murder/mystery novel set in the Outer Banks of North Carolina, and the inspiration behind the strong female lead character Michael Francis. The State Bureau of Investigation agent and mother of three navigates
by Dave Menzies Responsible business professionals should conduct regular audits of publicity and branding initiatives to ensure they are effectively reaching prospects, customers and stakeholders. There are three main areas of focus when it comes to examining how you are spreading the word about your business or organization: marketing, advertising and public relations. These three pillars of publicity and branding all work together, with much cross-pollination when it comes to explaining your value proposition to prospects and customers. All three are important, with each one bringing unique aspects to the table. Marketing Marketing collateral pieces such as direct mailers, business cards, event exhibiting/sponsorship, brochures, information packets, print and electronic newsletters, and perhaps most important social media marketing tools (website, Twitter/Facebook/LinkedIn profiles) need to be reviewed annually to ensure they are on message and reflect any overarching corpor