by Dave Menzies Is bad news ever good news in the business world? It can be, at least in the realm of public relations. The trick is knowing how to approach situations when things don’t go as planned to turn crisis situations into respectable outreach opportunities. The bad publicity myth You may have heard the phrase, “there’s no such thing as bad publicity” uttered in relation to making the best out of a bad situation. Well, of course there is such a thing as bad publicity, and nine times out of ten it’s because it’s handled incorrectly.
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