Dave Menzies -- PR Coach, Consultant and Trainer

by Dave Menzies Responsible business professionals should conduct regular audits of publicity and branding initiatives to ensure they are effectively reaching prospects, customers and stakeholders. There are three main areas of focus when it comes to examining how you are spreading the word about your business or organization: marketing, advertising and public relations. These three pillars of publicity and branding all work together, with much cross-pollination when it comes to explaining your value proposition to prospects and customers. All three are important, with each one bringing unique aspects to the table. Marketing Marketing collateral pieces such as direct mailers, business cards, event exhibiting/sponsorship, brochures, information packets, print and electronic newsletters, and perhaps most important social media marketing tools (website, Twitter/Facebook/LinkedIn profiles) need to be reviewed annually to ensure they are on message and reflect any overarching corpor...

by Dave Menzies Is bad news ever good news in the business world? It can be, at least in the realm of public relations. The trick is knowing how to approach situations when things don’t go as planned to turn crisis situations into respectable outreach opportunities. The bad publicity myth You may have heard the phrase, “there’s no such thing as bad publicity” uttered in relation to making the best out of a bad situation. Well, of course there is such a thing as bad publicity, and nine times out of ten it’s because it’s handled incorrectly.